You’re Not Selling to One Mind. You’re Selling to Ten.
The one who confuses your company with a totally different vendor... The one who judges your whole offering based on a headline they half-read.... The one who only looks at the pricing page and ignores the rest... The one who forms an opinion based on something a colleague said in a hallway.... The one who screenshots your message… then explains it incorrectly to their boss... The one who forwards everything with a one-line summary that has nothing to do with what you do.... The one who skims your website but doesn't understand what you do... The one who asks their colleague for a summary instead of reading anything you wrote.... The one who makes a decision based on a single slide taken out of context.... The one who promises to “review it later”… and never does.
Messaging Built for How B2Bs Make Decisions
Right now your carefully crafted product one‑pager is lost in 73 tabs, 4 meetings and a Slack thread about lunch…
You're not losing deals because your product is weak.
You're losing them because somewhere between “I like this” and “let me run it past the team,” your message collapses.
B2B buying decisions aren’t made the moment someone lands on your homepage. or reads your whitepaper.
They’re made days or weeks later…
…when someone has to explain your value to their boss, procurement, legal, finance, IT, and whoever else is blocking the door.
If they can’t repeat your message clearly, your deal dies quietly.
But B2B still writes for a mythical “ideal customer” sitting at a desk, drinking coffee, and reading every word.
This isn’t B2C.
You’re not selling to one mind — you’re selling to ten.
A committee with different priorities, risks, KPIs, and office politics — half-reading your content in Third Spaces:
• waiting for a taxi
• between meetings
• grabbing coffee
• watching their kid play football
Attention isn’t the goal.
Survival is.
When your message can’t be remembered or repeated by someone skimming while eating Pret…
Deals disappear.
Content gets wasted.
If your team’s messaging is getting stuck, I can help you build one that creates movement.
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Your B2B messaging isn't lost in a funnel - It's stuck in their buyer committee
a Messaging and Communication Strategist, specialising in Multi-Audience Message Survival.
I work with Heads of Communications, CMOs, and B2B internal and external comms teams around the world, who desperately need messaging that:
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Sticks
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Travels accurately
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Gets repeated and remembered
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Ticks internal alignment
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Creates momentum in buying committees
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And moves decisions forward
Stop losing deals to message distortion.
While everyone else is teaching “ICP avatars” and “value props,”
I diagnose message decay inside multi-stakeholder buying committees and design Messaging for how people think, process, and retell information in B2B.
My Clients report simpler internal buy-in after my workshops, with fewer feedback loops, reduced deal friction, and renewed confidence and insight in their communications strategy.
Because your Buyers don’t need more content.
They need clear, repeatable, targeted messaging built to survive the messy, multi-mind reality of B2B buying —so it reaches the rooms you’re not in without losing its impact.
Unforgettable, Unstoppable, Unmistakenly Human-Designed
Stand out from the forgettable.
2 Ways I can help you
I design for the messy human context.
Taxi rides. Inbox pings. KPIs. Internal politics.
Teams that apply Human-Design Messaging typically:
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Ship messaging that needs fewer rewrites
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Cut internal approval time by 30%
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Reduce content waste by up to 50%
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Shorten Sales Decisions
Backed by psychology, built for B2B, designed to get results.
What you get:
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Find out why and where your message dies, and how to fix it.
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A full breakdown of your messaging, (website, decks, emails, or content
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Get a detailed Messaging map, recommended Messaging Pillars, and narrative arc that sets you up for
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Walkthrough how to layer your messaging to target the 10 minds in your buying committee for recall.
Feeling stuck watching your work get ignored—or watered down? Wondering if your messaging actually lands with the people who matter? A messaging audit tells you what’s working and what’s costing you credibility.
A high-impact workshop that trains YOUR teams to create F.A.S.T. layered messaging
One message, ten interpretations, zero confusion.
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1-day or 4-session workshop
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Human-Designed Messaging frameworks
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The 10-Mind Problem (how different people hear, filter, and distort your message)
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Message Travel mapping
If you want fewer feedback loops, reduced deal friction, and alignment in your team.
Shorten those lengthy B2B sales cycles
Your messaging stays consistent and memorable, so momentum doesn’t stall halfway through the funnel.
Sharper Messaging avoids getting Lost in Translation
Your key points land exactly as intended, so decision-makers and end-users grasp your message without confusion or misunderstanding
Write Smarter and Stop the Damage Control
Quicker approvals with fewer revisions
Your messages survive multiple rounds of edits and compliance checks, so your team spends less time in endless feedback loops
We needed to be able to clearly communicate what we are building to potential investors.
I needed to be concise and have the best messaging possible that would get these folks to support our mission.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine our pitch and abbreviate my why.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
Executive Director
California, USA
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
Unlearn the messaging habits that are sabotaging your B2B content
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
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