"If you and your competitor wrote a blog would your customers know the difference?"
Traditional Corporate Communication is letting you down
​​
-
Internal emails left unread?
-
Low engagement on your social media posts?
-
High bounce rate on your website?
-
Slow conversions on your content?
​​​
Impersonal, generic, and confusing messaging slips through the cracks and gets lost in content purgatory.​
"It doesn't matter how amazing your product tech is
if what you say gets ignored."
​Your Customers don't give two hoots about you.
​​​​​
They're busy, distracted, and stressed.
​
They’ve got jobs to do, bills to pay, kids to raise, and 250 emails to read.
​​​
There’s no way to sugarcoat it -​ ​They simply don't think about you as much as you think they do.
"The real reason your Corporate Communication doesn't make an impact on your audience is simple
—it's not designed for them."
For most of my career, I've worked in Public Relations and Marketing, where I learned, applied, and often rejected the traditional techniques used to convert customers.​
​​
Today, I equip B2B Specialty in-house communication teams with the knowledge and skills to create compelling human-designed Corporate Content that sharpens their messaging and increases their impact.
​
I draw on communication psychology and behavioural science and offer proven solutions to help you stand out in the crowded digital landscape and get your clients thinking about you.
​Content Writers and Business Communicators who have to write blogs, newsletters, press releases, website copy, and social media posts for "boring" industries, I salute you.
​
It’s not easy writing for that insurance agency or financial adviser, filter makers, or rubber band manufacturer, even that super trendy AI BioTech company sends people to sleep.
​​
​Now Imagine​​
No more blank pages.
No more random posting.
No more content that fails to convert.​​
Just Corporate Communication so good that it gets talked about around the water cooler, not shoved in the to-do bin.
You understand the importance of effective communication to achieve business success. You've tried everything, but the goalposts keep moving.
​​
Human-Designed Communication naturally taps into how your audience processes and shares information.
​​
My HD Frameworks moves you from just "writing content" to strategically assembling your messages.
​
I work with large and small communication teams who are actively trying to use their Corporate Communication to engage with their shareholders and employees, nurture their customer relationships, and solidify their brand identity.​​​
​
I'd love to help you.
​​
Your Messaging and Communication Strategist
Two Ways I can save your communication from Content Purgatory
I apply behavioural communication insights to make your business and marketing more effective.
Build trust, increase engagement, reinforce brand consistency, and reduce customer churn, without lifting a finger (except to click the button)
Here's what Human-Designed Communication can do for you
Shorter. Sharper. Smarter.
Shorten those lengthy B2B sales cycles
-
Get your clients to the "ooooh tell me more" moment quicker
-
Stop confusing their buying committee and speak your customers' love language.
Sharper Messaging avoids getting Lost in Translation
-
Focus on a unified message and ensure the right people hear the right message
-
Turn your complex (and often confusing) features into what your customer values the most ​​
Make it easy for them to spot you in a line-up of the usual suspects in their in box
-
Don't blend into the background.
-
Cut through the white noise with Messaging that speaks to your A* customers
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
NINA S
Executive Director
Kansas, USA
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
Thank you so much, Vivien!
I’ve heard great feedback from the team.
​
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team.
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
Stop Relying on Communication Guesswork
Read a Few of the Popular Issues
