I help B2Bs shorten their sales cycle by training their communication teams to build human psychology into their communication and sharpen their messaging.
In a perfect world, your B2B customer would read everything you wrote, believe everything you said, and buy everything you offered, and you would never have to edit your content.
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But the reality is... your carefully crafted message competes with 73 tabs,
4 meetings, and a Slack thread about whether the lunch invoice went through.
You can’t afford your critical content falling flat — not when you’re explaining complex ideas to senior stakeholders, cross-functional teams, or technical buyers.
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​Yes, you’ve built a strong product.
Yes, you’ve built a capable team.
But if your communication strategy isn’t built with human design in mind,
you're trying to lead a parade...with no clear direction...
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And your "hit-tomorrow's-deadline," "What's the ROI" communication gets stuck
in limbo, lost in content purgatory, slowly dying!​
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Building Human-Design into your Communication isn’t a "nice-to-have"
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It's about using human predictability as a strategic competitive advantage.
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And is an essential tool for modern B2B communication (just like SEO and spellcheck).
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​If you want your B2B audience to notice and remember you,
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​​​You have to hack their brain.​​​​
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Because if you’re not using Human-Design in your communication, you can bet
your competitor is.
And they’re walking away with your audience’s attention (and budget).
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Let me help you fix that....
Quicken your B2B sales cycle
Save your communication from
Content Purgatory
Build psychology into your messaging and communication
Make your Message Stick. Increase Content Engagement. Reinforce your Brand
And get Claire (your ICP) siting up and placing an order.
Here's Why you need to build Human-Designed into your Communication
Shorter. Sharper. Smarter.
Shorten those lengthy B2B sales cycles
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Stop confusing their buying committee
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Get your clients to the "ooooh tell me more" moment quicker
Sharper Messaging avoids getting Lost in Translation
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Turn your complex (and often confusing) features into what your customer values the most ​​
Write Smarter and Stop the Damage Conrol
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Get your messaging aligned across your go-to-market teams
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Stop spending your time reviewing decks, rewriting emails, and trying to “fix the story."
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
NINA S
Executive Director
Kansas, USA
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
Thank you so much, Vivien!
I’ve heard great feedback from the team.
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Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team.
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
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