B2B Messaging that
survives the rooms
you’re not in.
The Leader who confuses your company with a different vendor... The employee who judges the new tech update from a half-read email subject line...The buyer who only looks at the pricing page and ignores the rest... The sales rep who forwards your deck with a one-line summary that misses the point.... The manager who misreads an internal update and passes the wrong brief to their team.... The Supplier who skims your website and still doesn’t understand how you help... The Board Member who promises to “review it later”… and never does... The Legal Exec who makes a call from a single slide taken out of context.... The investor who forms an opinion from one line in your report.... The customer who replies “got it” — and forgets it five minutes later.
Somewhere between
“I like this,” and “let me run it past the team,” your message fell apart.
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Teams experience this every day without realising why:
Deals disappear (They said they loved your solution, but then nothing)
Big ideas sound like a minor update (Change feels optional, not urgent)
Positioning blends into industry wallpaper (You have to keep reexplaining who you are)
Campaigns gain attention (but are forgotten 5 minutes later)
10 people read your email, (only 1 responded)
What felt clear to one audience became confusing, risky, or meaningless to another.
That’s the multi-audience messaging problem.
And until you solve it, product launches, partner pitches, and internal campaigns will be made on distorted versions that undermine your message and don’t reflect your strategy or solutions.
What if your B2B messaging
isn't built for B2B.
Right now, your carefully crafted 1-pager is being quietly reshaped behind the scenes without you.
If your messaging still assumes
One audience
One moment of full attention
One clear decision-maker
It’s already working against you.
Your audience isn't sitting at their desk, sipping tea, and reading your copy in full.
B2B doesn’t work like that.
This isn’t B2C....
Your messaging has to move through buyers, approvers, leaders, legal, partners, end users, and employees — multiple audiences with different priorities, risks, and KPIs.
Decisions are made days or weeks later when someone has to explain your message to their boss, their team, finance, IT… and whoever else has a say.
Skimmed.
Shared.
Summarised.
Scattered across 73 open tabs, four meetings, and a Slack thread about lunch.....
Flip, your messaging isn’t stuck in a funnel.
It’s stuck in a committee.
When it comes to B2B, you need messaging designed for how decisions are really made.
So when it finally reaches a decision-maker (in between meetings, waiting for a taxi, grabbing coffee, watching their kids football match) — it still feels clear, relevant, and confident.
Not safe.
Not optional.
Not confusing.
That shift doesn’t come from better wording.
It comes from designing messages to survive committees, fragmented focus, and human filters.
Most teams don’t have a writing problem.
They have a message survival problem.
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I’m the B2B messaging strategist global brands call when their good messages keep dying inside the organisation and out in the market.
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I specialise in psychology-led, multi-audience message survival and work with Heads of Communications, CMOs, and B2B teams to fix where their messaging is going wrong.
You don’t need more of the same.
While everyone else is still talking about “ICPs,” “buying stages,” and “value props”…
I keep your messaging intact as it moves through stakeholders, decision-makers, and high-stakes moments and prevent message distortion before it costs you critical decisions.
Because You're not selling to 1 person. You're selling to 10.
We needed to be able to clearly communicate what we are building to potential investors.
I needed to be concise and have the best messaging possible that would get these folks to support our mission.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine our pitch and abbreviate my why.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
Executive Director
California, USA
Stop your messaging
from breaking
For SaaS, Fintech, industrial, and educational B2B Communication teams, with too many audiences — and no room for confusion.
I pinpoint where your message gets misunderstood or reshaped, uncover the human filters shaping it, then rebuild it so it holds up across your multiple audiences and their priorities.
Backed by psychology, built for B2B, designed to get results.
Shorten lengthy B2B sales cycles by 20–40%
Because clarity survives handovers — not just the first read.
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Fewer clarification calls
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Less re-selling the same idea
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Faster movement from interest to decision
Fewer rewrites. Less second-guessing.
Teams align faster because they’re working from the same message logic — not personal interpretation.
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Fewer internal debates
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Less “Can you tweak this?”
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More confident handovers between teams
Less Internal waste.
More impact
This isn’t about doing more.
It’s about making sure the work you’ve already done get results.
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Content doesn't get filed and ignored - it moves decisions
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Campaigns change behaviour, not just metrics
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Time spent creating messaging pays off
"We have 8 audiences and no clear story"
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Emails, announcements, updates, short articles
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One consistent tone across authors and channels
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Faster approvals, fewer rewrites
I turn those v47.final.final drafts into polished, publishable messaging.
"The problem isn’t writing — it’s getting everyone to say the same thing.”
Train your team to craft F.A.S.T. layered messaging designed to survive your multi-audience.
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1-day or 4-session workshop
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Align your team behind a messaging strategy tailored for your B2B industry
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Help them reach their own a-ha moments
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
Insights into B2B multi-audience messaging
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
Unlearn the messaging habits that are sabotaging your B2B content
