Let's Raise a glass to...
The one who opens every message but never clicks a single link.....The one who skips straight to the last paragraph and then has 20 questions.....The one who says, “I don’t have time to read this," then scrolls for 30 minutes through memes....The one who marks as "unread” but never comes back to it.... The one who replies to an email before they’ve even read it...The one who thinks they understand the jargon but gets it wrong.... The one who reads your reports on the train but can’t recall any details.... The one who clicks all the attachments but still asks for more information.... The one who just wants to know the price.... The one who only reads the headlines....
The 10 People in the Room reading your content and making decisions
I’ll admit it: I’ve written content that no one read.
Not just once - dozens, maybe hundreds of times. Buyers scrolling past the very story that should have made them stop.
Whole campaigns, newsletters, emails, pitches, and presentations that went out into the world with fanfare… and then promptly disappeared into content purgatory.
I’ve watched brilliant teams pour months into a 40-page white paper only for it to get downloaded three times.
I’ve sat in meetings where Marketing, Sales, and PR each explain the company differently and wonder why their customers don't get it.
But here’s the thing: it's not because we were bad at writing.
96% of Corporate messages fail because they’re designed for approval not survival...
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Your messaging isn't built for how B2B Buyers make decisions.
— a Messaging and Communication Strategist helping B2B in-house comms teams unlearn the habits that sabotage their B2B content and build Human-Designed Messaging that survives multi-audience barriers, avoids content purgatory, and get faster approval.
Your message isn’t getting ignored — it’s getting stuck.
Your carefully crafted product one‑pager gets lost in 73 tabs, 4 meetings and a Slack thread about lunch…
B2B messaging isn’t about a single ideal client, at a desk, drinking coffee, reading your content from start to finish.
Your message travels through a buying committee, each with their own filters, biases, fears, and KPIs, asking, "What's in it for me?”
Some skim. Some dissect. Some save it for later. Most will simply forget.
Because even when your audience reads your content, it doesn’t mean it sticks.
They’re glancing at it
-
Sitting in a taxi, giving directions.
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Skimming while ordering coffee.
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Scrolling while watching Netflix.
That’s the Third Space — where messages are forgotten five minutes after reading.
Writing for that reality needs Strategy.
Backed by psychology, built for B2B, designed to get results.
I've spent the last 5 years helping B2Bs design messaging that shapes the way their company communicates.
From Start-ups (the unclear Buyer challenge)
Tech and Industrial B2Bs (the Complex Message challenge)
and non-profits (the Multi Audience challenge)
I've learned how to navigate multiple priorities, competing agendas, and complex decision-making circles.
How I help teams:
I help B2B in-house comms teams craft Human-Designed messaging that travels across departments, through buying committees, and into the hands of decision-makers — without losing meaning or impact.
If you lead an in-house communication team....
Exhausted pouring hours into reports that no one downloads.... Constantly second-guessing every word because every stakeholder has a different idea of “perfect.”... Social posts look great, but no one outside your team comments.... Rewriting that employee newsletter three times.... Silently screaming as product managers insist every feature gets mentioned until your messaging looks like the back of a shampoo bottle....
I can help You.
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
SHARYN N
Messaging your buyers remember — and your leaders trust.
You don't need more corporate content - you need Human-Design Messaging that's built to survive the B2B journey.
Messaging that stays clear and memorable even after it’s been shredded, forwarded, and misinterpreted.... Feels relevant to every voice in the room.... Doesn’t sound like every other company out there.... Everyone — from marketing to sales to leadership — can explain what you do in one line.... Shapes conversations in rooms you’re not in....
Unforgettable, Unstoppable, Unmistakenly Human-Designed
Discover where your messaging gets stuck — before you spend another hour rewriting
Messaging built to survive the Third Space attention, travel across the 10 minds, and influence decision-makers
Shorten those lengthy B2B sales cycles
Your messaging stays consistent and memorable, so momentum doesn’t stall halfway through the funnel.
Sharper Messaging avoids getting Lost in Translation
Your key points land exactly as intended, so decision-makers and end-users grasp your message without confusion or misunderstanding
Write Smarter and Stop the Damage Control
Quicker approvals with fewer revisions
Your messages survive multiple rounds of edits and compliance checks, so your team spends less time in endless feedback loops
We needed to be able to clearly communicate what we are building to potential investors.
I needed to be concise and have the best messaging possible that would get these folks to support our mission.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine our pitch and abbreviate my why.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
Executive Director
California, USA
Unlearn the messaging habits that are sabotaging your B2B content
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
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