Your B2B clients want no-fuss Communication that they can easily understand, builds trust, and streamlines their decision-making process.
And so do you....
It's late in the evening and you're scrolling through your business newsfeed - nothing catches your eye until you see a post that makes you stop, read all the way to the end, and click buy.
"Flip," you think, "If only our Company's Communication could do that."
​
_edited.png)
I'm Vivien
I train and advise B2Bs to communicate their value and tell a unique story that connects with their target customers on a human level.​​
Most B2Bs get stuck with their messaging because they don’t know how to explain their product. They struggle to find the right words for their technology or differentiation so they throw everything about their product at their customer hoping something will stick.
​
But there are only two types of messaging: the kind that gets read and the kind that gets ignored.
​
And for some unknown reason when it comes to telling our customers about what we do, we slip into this eye-lulling corporate blah.
We talk about our Pedigree Trophy Case of Awards, our Global Offices, and our highly technical features and processes thinking it will impress our customers.
​
I get it - having worked 15 years in public relations and marketing, I understand the instinct to self-promote and explain everything from your company's view. But what once gave you a competitive edge now blends into White-Noise.​
​​​​​​​​​
​Your messaging isn’t about your product — it’s about your customer.
​
And your biggest communication challenge is that your Customers don't give two hoots about you.
​​​​​
They're busy, distracted, and stressed.
​
They’ve got jobs to do, bills to pay, kids to raise, and a company to worry about.
​​
​They're drowning in too much information.​
​
Strategic Communication and Messaging connects with your clients on a human level AND leads with what matters most to them.
​B2B companies are finally taking notice of the way they communicate with their customers and are having their own revolution.
​
The brands I work with don't want to sound like everyone else.
They're actively trying to get noticed in the marketplace, revamping their websites, designing creative social media campaigns, diving into internal marketing expertise, and rewriting their narratives, messaging maps, product guides, and brand books.​
​​​
​ — There's an Art and Science behind How and Why our Words Work and I believe EVERY business writer has the potential to craft clear and captivating communication (you know the ones that make you proud to sign your name).
​
If you're getting warm and fuzzy thinking about turning your corporate communication into an asset
​
Let's work together.​
Your Messaging and Communication Strategist
Reach Internal Alignment
-
Nail your messaging goals
-
Get your marketing and sales team on the same page and telling the same clear story.
-
Ensure a consistent representation of your brand across all your communication channels
Showcase Your Brand Value
-
Turn your complex (and often confusing) features into clear customer value that differentiates you from your competitors.
Customer Human-Designed Communication
-
Wrap up your new positioning and messaging in a tidy communication strategy that speaks your customers language.
You and I both know you've got an amazing communication team, and the stuff you write is important
​
They spend months researching, scouring data, pouring blood, sweat, and tears to hit that midnight deadline for your new Corporate Employee newsletter.
only to hear... SILENCE!
​
​​​It sounds harsh, but when was the last time someone read your CEO's article about your new Tech
— downloaded your whitepaper on agrochemicals,
— or commented on your post about sustainable construction materials, (besides your work colleagues)?
​
Be honest; this is a safe space.​
​​
You could blame your reader's shrinking attention span
BUT wait — didn't they bingewatch a whole season of Stranger Things? And what about that article asking them to rate their favourite ice cream flavours!
​​​
You need to shift from: “What do I want to say?”
To: “What does my reader want to know?”
​
​— but shifting your organization's messaging strategy takes a leap of faith.
STRATEGIC B2B MESSAGING AND COMMUNICATION TRAINING FOR YOUR IN-HOUSE COMMS TEAMS
Imagine your corporate communication doing what it's supposed to do...
Shorter. Sharper. Smarter.
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
NINA S
Executive Director
Kansas, USA
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
Thank you so much, Vivien!
I’ve heard great feedback from the team.
​
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team.
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A