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Turn Your
Corporate Communication Into An Asset 

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HUMAN-DESIGNED COMMUNICATION
CONSULTING & TEAM TRAINING

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​For most of my career, I've worked in Public Relations and Marketing, where I learned, applied, and often rejected the traditional techniques used to convert customers.

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​​Content Writers, Copy Writers, and Business Communicators who have to write blogs, newsletters, press releases, website copy, and social media posts for "boring" B2B industries, I salute you. 

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​​It’s not easy writing for that insurance agency or financial adviser, plastic filter makers, AI generator, or rubber band manufacturer.​

​​​​​Yes, Anyone can write.

 

But not everyone can write for a B2B brand.

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That's because Traditional Communication Strategies don't work on B2Bs. ​​

 

You've got multiple decision-makers, legal telling you what you can and can't write, and your well-written, hit-tomorrow's-deadline messaging is stuck in limbo, ping-ponged in your buyer's committee, and slowly dying. â€‹

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​​Maybe you've tried everything  — checked all those boxes, only to feel the goalposts keep moving.

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You need more than surface-level ​​communication techniques.​​

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I work with large and small communication teams that are actively trying to use their internal and external corporate communication to engage with their shareholders and employees, nurture their customer relationships, and solidify their brand identity.

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Your Corporate Communication isn't about following instructions and briefs — it’s about making your messaging distinct, valued, and clear, and feeling what your brand wants to say and getting your reader to feel it too.​

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If you want to get your B2B audience to notice you can't rely on surface-level techniques. You have to hack their brain.

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​​​​I draw on communication psychology and behavioural science that help your message stick, your value stand out in the crowded digital landscape, and get your clients thinking about you when they're ready to buy. 

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Human-Designed Communication naturally taps into how your audience processes and shares information, and moves you from just "writing content" to strategically assembling your messages.​​​​

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I'd love to help you.​

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signature saying From Vivien

Your B2B Messaging and Communication Strategist

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Two Ways I can save your communication from Content Purgatory

I apply behavioural communication insights to make your business and marketing more effective.
Build trust, increase engagement, reinforce brand consistency, and reduce customer churn, without lifting a finger (except to click the button) 

Here's what Human-Designed Communication can do for you

Shorter. Sharper. Smarter. 

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Shorten those lengthy B2B sales cycles 

  • Get your clients to the "ooooh tell me more" moment quicker

  • Stop confusing their buying committee and speak your customers' love language.

Sharper Messaging avoids getting Lost in Translation

  • Focus on a unified message and ensure the right people hear the right message

  • Turn your complex (and often confusing) features into what your customer values the most â€‹â€‹

Make it easy for them to spot you in a line-up of the usual suspects in their in box

  • Don't blend into the background.

  • Cut through the white noise with Messaging that speaks to your A* customers

It was such a pleasure working with Vivien.

 

She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.

 

However, she explained it to me with such simplicity that it opened my way of thinking.

 

She actually made this work exciting in a way I never imagined.

 

She is great at what she does and it is my goal to tap into her wisdom every chance I get."

nina

NINA S

Executive Director

Kansas, USA

Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.

 

Your website got me binge reading your useful tips.

 

Already subscribed to your NL.

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KEVIN B

Senior Copywriter

Softlink Global

Mumbai, India

Thank you so much, Vivien!

I’ve heard great feedback from the team.

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Each of us took away some things that we’re using in our writing.

 

We still have a ways to go but the workshop was a solid grounding for the team. 

Sharyn

SHARYN N

Vice President, Communications & Government Affairs

W..R. Grace

Washington DC, USA

I’ve come across your profile recently and ever since I just love reading your post and your newsletter. 

 

The content you share is fantastic.

 

Thank you!

Alexandra

ALEXANDRA S

Content Strategy Manager

Ball, U.S.A

Stop Relying on Communication Guesswork

Why Our Words Work, A free weekly Snackable Newsletter for curious Internal and External Communication Pros 

Plus, subscribe today and grab your free pdf "8 quick Human-designed fixes that SAVE YOUR COMMUNICATION from Content Purgatory"

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How to stop your Content from getting stuck in limbo between your Audience's short attention span and their "Save for Later" Bin

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