One Misread Message Costs You Deals, Time, and Trust.

The Leader who chooses your competitor because their message made sense in seconds... The Employee who half-reads the subject line and decides the new tech update doesn’t matter and never adopts the change... The Buyer who fixates on price and ignores your value and stalls the deal... The Sales rep who forwards a one-line summary and creates objections your message was meant to prevent.... The Manager who misreads an internal update and passes the wrong brief to their team, triggering rework and missed deadlines... The Legal Exec who makes a call from a single slide and delays approval... The Investor who forms an opinion from your website assumes risk and moves on before you get a meeting... The Supplier who skims your report misunderstands your priorities, quotes incorrectly, and slows every project down... The Client who removes key points and makes you sound like everyone else... The customer who replies “got it” and forgets it five minutes later...

How B2B buying committees make decisions

DISCOVER THE MULTI AUDIENCE PROBLEM

Somewhere between
“I like this,” and “let me run it past the team,” your message fell apart.

Teams experience this every day without realising why:

Deals disappear (They said they loved your solution, but then nothing)

Big ideas sound like a minor update (Change feels optional, not urgent)

Positioning blends into industry wallpaper (You have to keep reexplaining who you are)

Campaigns gain attention (but are forgotten 5 minutes later)

10 people read your email, (only 1 responded)

What felt clear to one audience became confusing, risky, or meaningless to another.

That’s the multi-audience messaging problem.

And until you solve it, product launches, partner pitches, and internal campaigns will be made on distorted versions that undermine your message and don’t reflect your strategy or solutions.

What if your B2B messaging
isn't built for B2B.

Right now, your carefully crafted 1-pager is being quietly reshaped behind the scenes without you.

If your messaging still assumes

One audience

One moment of full attention

One clear decision-maker

It’s already working against you.

Your audience isn't sitting at their desk, sipping tea, and reading your copy in full.

B2B doesn’t work like that.

This isn’t B2C....

Your messaging has to move through buyers, approvers, leaders, legal, partners, end users, and employees — multiple audiences with different priorities, risks, and KPIs.

Decisions are made days or weeks later when someone has to explain your message to their boss, their team, finance, IT… and whoever else has a say.

Skimmed.

Shared.

Summarised.

Scattered across 73 open tabs, four meetings, and a Slack thread about lunch.....

Flip, your messaging isn’t stuck in a funnel.

It’s stuck in a committee.

How to align messaging across product, sales, and marketing

I’m the B2B messaging strategist global brands call when their good messages keep dying inside the organisation and out in the market.

I help Fortune 500, Heads of Communications, CMOs, and B2B teams craft messaging that survives committees, fragmented attention spans, and multi‑audience distortion.

While everyone else is still talking about “ICPs,” “buying stages,” and “value props”…

I keep your messaging intact as it moves through stakeholders, decision-makers, and high-stakes moments and prevent message distortion before it costs you critical decisions.

Because You're not selling to 1 person. You're surviving 10.

We needed to be able to clearly communicate what we are building to potential investors.

I needed to be concise and have the best messaging possible that would get these folks to support our mission.

I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.

She helped me refine our pitch and abbreviate my why.

Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.

JULES S

Executive Director

California, USA

Let's stop your messaging
from breaking

For SaaS, Fintech, industrial, and educational B2B Communication teams, with too many audiences — and no room for confusion.

I pinpoint where your message gets misunderstood or reshaped, uncover the human filters shaping it, then rebuild it so it holds up across your multiple audiences and their priorities.

Backed by psychology, built for B2B, designed to get results.

Shorten lengthy B2B sales cycles by 20–40%

Because clarity survives handovers — not just the first read.

Fewer clarification calls
Less re-selling the same idea
Faster movement from interest to decision

Fewer rewrites. Less second-guessing.

Teams align faster because they’re working from the same message logic — not personal interpretation.

Fewer internal debates
Less “Can you tweak this?”
More confident handovers between teams

Less Internal waste.
More impact

This isn’t about doing more.

It’s about making sure the work you’ve already done get results.

Content doesn't get filed and ignored - it moves decisions
Campaigns change behaviour, not just metrics
Time spent creating messaging pays off

I make your messaging land

If you’re a Communication Leader drowning in rewrites…

Executive Emails, announcements, updates, short articles
One consistent tone across authors and channels
Faster approvals, fewer rewrites

I turn those v47.final.final drafts into polished, publishable messaging.

MESSAGING & COPY SUPPORT

I help your team make your messaging land

"The problem isn’t writing — it’s getting everyone to say the same thing.”

Train your team to craft F.A.S.T. layered messaging designed to survive your multi-audience.

1-day or 4-session workshop
Align your team behind a messaging strategy tailored for your B2B industry
Help them reach their own a-ha moments

TEAM WORKSHOP

"Thank you so much, Vivien!

I’ve heard great feedback from the team.

Each of us took away some things that we’re using in our writing.

We still have a ways to go but the workshop was a solid grounding for the team."

How to write messaging for a buying committee

SHARYN N

Vice President, Communications & Government Affairs

W..R. Grace

Washington DC, USA

Insights into B2B multi-audience messaging

How to Write to your B2B's Buying Committee Without Losing Half the Room

Writing to a B2B buying committee isn’t about creating ten different messages. It’s about designing one piece of content with modular layers, so every reader — from the end user to the board — finds what they need.

How to Make Internal Communication Unmissable

From FYI to FOMO: 5 changes to get employees excited about your Internal Communication

Employees aren’t ignoring your internal comms because they don't care. They ignore them because nothing signals why it matters to them right now. There’s no urgency, no energy, no “I need to be part of this.”Just another polite FYI floating through Slack.

Every Buying Decision Begins with a Trigger Moment, but Most B2B Messages Start Too Late

Most B2B messaging starts too late. We start with “Here’s what we do.” and talk about features, workflows, dashboards, ROI. We show the solution, the tool, the product in action. Our buyers story doesn’t start with your solution. It starts at “Here’s what went wrong.”

Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.

Your website got me binge reading your useful tips.

Already subscribed to your NL.

KEVIN B

Senior Copywriter

Softlink Global

Mumbai, India

I’ve come across your profile recently and ever since I just love reading your post and your newsletter.

The content you share is fantastic.

Thank you!

ALEXANDRA S

Content Strategy Manager

Ball, U.S.A

Unlearn the messaging habits that are sabotaging your B2B content