B2B Messaging that survives the rooms you’re not in.

The Leader who confuses your company with a different vendor... The employee who judges the new tech update from a half-read email subject line...The buyer who only looks at the pricing page and ignores the rest... The sales rep who forwards your deck with a one-line summary that misses the point.... The manager who misreads an internal update and passes the wrong brief to their team.... The Supplier who skims your website and still doesn’t understand how you help... The Board Member who promises to “review it later”… and never does... The Legal Exec who makes a call from a single slide taken out of context.... The investor who forms an opinion from one line in your report.... The customer who replies “got it” — and forgets it five minutes later.

DISCOVER THE 10 MINDS PROBLEM

How B2B buying committees make decisions

What if your B2B messaging isn't built for B2B.

Most B2B teams don’t have a writing problem.
They have a message survival problem.

Your message isn’t read once, carefully, by one person.
It’s skimmed, shared, summarised, softened, and reinterpreted — long before a decision is made.

And right now, your message is being reshaped (quietly, behind the scenes) without you.

Scattered across 73 open tabs, four meetings, and a Slack thread about lunch.....

Your messaging moves through buyers, approvers, leaders, legal, partners, and employees — multiple audiences each with different priorities, risks, KPIs, and filters.

And by the time it reaches a decision-maker, it’s a diluted version that feels safe, optional, or confusing.

Your carefully crafted 1-pager isn’t stuck in a funnel.
It’s stuck in a committee.

Interpreted by five, ten, or more people.

And the VP you’re trying to convince isn’t sitting at their desk, drinking tea, and reading your copy in full.

They’re skimming in third spaces with fragmented focus, between meetings, in taxi queues, grabbing coffee, or watching their kid’s football match....

Somewhere between “I like this” and “let me run it past the team,” your message fell apart.

Teams experience this every day without realising why:

Deals disappear (They said they loved your solution, but then nothing)
Big ideas sound like a minor update (Change feels optional, not urgent)
Positioning blends into industry wallpaper (You have to keep reexplaining who you are)
Campaigns gain attention, but then forgotten 5 minutes later
10 people read your email, but only 1 person clicked the link

What felt clear to one audience became confusing, risky, or meaningless to another.

That’s the multi-audience messaging problem.

And until you solve it, product launches, partner pitches, and internal campaigns will be made on distorted versions that undermine your message and don’t reflect your strategy or solutions.

How to align messaging across product, sales, and marketing

I’m the global B2B messaging and communication strategist brands call when their messages need to work across complex, multi-audience ecosystems — inside the organisation and out in the market.

I specialise in psychology-led message survival and work with Heads of Communications, CMOs, and B2B teams to stop their messaging from fragmenting and dying between stakeholders and stalling critical pitches and campaigns.

Most messaging advice is stuck in 1999 writing for:

One audience
One moment of attention
One clear decision-maker

But that’s not how B2B works.

This isn’t B2C.

You don’t need more of the same content.

So while everyone else is still teaching “ICPs,” “buying stages,” and “value props”…

I prevent message distortion before it costs you decisions.

We needed to be able to clearly communicate what we are building to potential investors.

I needed to be concise and have the best messaging possible that would get these folks to support our mission.

I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.

She helped me refine our pitch and abbreviate my why.

Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.

JULES S

Executive Director

California, USA

I stop your messaging from breaking

For Communications, Marketing, and Strategy Leaders in complex B2B industries (SaaS, fintech, industrial, educational)

I pinpoint where your message gets misunderstood or reshaped, uncover the human filters shaping it, then rebuild it so it holds up across, and rebuild it to work across your multiple audiences and their priorities.

Backed by psychology, built for B2B, designed to get results.

Shorten lengthy B2B sales cycles by 20–40%

Because clarity survives handovers — not just the first read.

Fewer clarification calls
Less re-selling the same idea
Faster movement from interest to decision

Fewer rewrites. Less second-guessing.

Teams align faster because they’re working from the same message logic — not personal interpretation.

Fewer internal debates
Less “Can you tweak this?”
More confident handovers between teams

Less waste.
More impact

This isn’t about doing more.

It’s about making sure the work you’ve already done get results.

Content moves decisions not filed and ignored
Campaigns change behaviour, not just metrics
Time spent creating messaging pays off

I make your messaging land

"We have 8 audiences and no clear story"

Emails, announcements, updates, short articles
One consistent tone across authors and channels
Faster approvals, fewer rewrites

I turn those v47 drafts into polished, publishable messaging.

MESSAGING & COPY SUPPORT

I help your team make your messaging land

"The problem isn’t writing — it’s getting everyone to say the same thing.”

Train your team to craft F.A.S.T. layered messaging designed to survive your multi-audience.

1-day or 4-session workshop
Align your team behind a messaging strategy tailored for your B2B industry
Help them reach their own a-ha moments

TEAM WORKSHOP

"Thank you so much, Vivien!

I’ve heard great feedback from the team.

Each of us took away some things that we’re using in our writing.

We still have a ways to go but the workshop was a solid grounding for the team."

How to write messaging for a buying committee

SHARYN N

Vice President, Communications & Government Affairs

W..R. Grace

Washington DC, USA

Insights into B2B multi-audience messaging

How to Write to your B2B's Buying Committee Without Losing Half the Room

Writing to a B2B buying committee isn’t about creating ten different messages. It’s about designing one piece of content with modular layers, so every reader — from the end user to the board — finds what they need.

How to Make Internal Communication Unmissable

From FYI to FOMO: The New Way to Get Employees to Engage with your Internal Communication

Employees aren’t ignoring your internal comms because they don't care. They ignore them because nothing signals why it matters to them right now. There’s no urgency, no energy, no “I need to be part of this.”Just another polite FYI floating through Slack.

Every Buying Decision Begins with a Trigger Moment, but Most B2B Messages Start Too Late

Most B2B messaging starts too late. We start with “Here’s what we do.” and talk about features, workflows, dashboards, ROI. We show the solution, the tool, the product in action. Our buyers story doesn’t start with your solution. It starts at “Here’s what went wrong.”

Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.

Your website got me binge reading your useful tips.

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