Let's Raise a glass to...
The one who opens every message but never clicks a single link.....The one who skips straight to the last paragraph and then has 20 questions.....The one who says, “I don’t have time to read this," then scrolls for 30 minutes through memes....The one who marks as "unread” but never comes back to it.... The one who replies to an email before they’ve even read it...The one who thinks they understand the jargon but gets it wrong.... The one who reads your reports on the train but can’t recall any details.... The one who clicks all the attachments but still asks for more information.... The one who just wants to know the price.... The one who only reads the headlines....
The 10 People in the Room reading your content and making decisions
a Messaging and Communication Strategist.
I specialise in how Human-Designed Messaging moves through companies and survives complex B2B buying committees.
I train B2B in-house communication teams to unlearn the habits that quietly sabotage good communication.
I've spent the last 5 years helping B2Bs avoid content purgatory, craft messages that move minds, not just markets, and shape the way their company communicates, that gets faster approvals.
Creator of The 10 Mind Method and Third Space Communication frameworks.
Right now your carefully crafted product one‑pager is lost in 73 tabs, 4 meetings and a Slack thread about lunch…
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Your message isn’t getting ignored — it’s getting stuck.
B2B messaging isn’t about a single ideal client, at a desk, drinking coffee, reading your content from start to finish.
You’re not selling to one mind — you’re selling to ten.
A committee of buyers, each with their own priorities, risk filters, juggling budgets, office politics, and KPIs, asking, "What's in it for me?”
Some skim. Some dissect. Some save it for later. Most will forget in 5 minutes.
They’re half-reading your corporate content in those Third Spaces
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Giving directions in a taxi
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In-between meetings and inbox pings
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Ordering coffee
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Watching their kid play football
And by the time it reaches the decision maker, your message isn’t yours anymore — it’s an echo, with a note that says:
“Might help us save some time?”
That’s the reality of B2B comms: messages get lost in layers of interpretation.
And each layer strips emotion, clarity, context, and urgency.
Your Message Isn’t Stuck in the Funnel — It’s Lost in the Committee
Messaging your buyers remember — and your leaders trust.
Imagine a message that:
Stays clear and memorable even after it’s been shredded, forwarded, and misinterpreted.... Moves beyond “here’s what we do” to “here’s why it matters for you — right now” Hits emotional chords while staying board-room sharp.... Doesn’t sound like every other company out there.... Speaks to the CFO, CTO, end-user & procurement-gate-keeper in the same sentence.... Gets across your big idea in one line, and still holds up when dissected in a 30-page deck... Shapes conversations in rooms you’re not in....
Backed by psychology, built for B2B, designed to get results.
If you lead an in-house communication team....
I help B2B in-house comms teams craft Human-Designed messaging that travels across departments, through buying committees, and into the hands of decision-makers — without losing meaning or impact.
Winner - Winner - Chicken Dinner
Discover where your messaging gets stuck — before you spend another hour rewriting
Advanced Comms Training: Messaging travel across the 10 minds, built to survive the Third Space attention, and influence decision-makers
Shorten those lengthy B2B sales cycles
Your messaging stays consistent and memorable, so momentum doesn’t stall halfway through the funnel.
Sharper Messaging avoids getting Lost in Translation
Your key points land exactly as intended, so decision-makers and end-users grasp your message without confusion or misunderstanding
Write Smarter and Stop the Damage Control
Quicker approvals with fewer revisions
Your messages survive multiple rounds of edits and compliance checks, so your team spends less time in endless feedback loops
We needed to be able to clearly communicate what we are building to potential investors.
I needed to be concise and have the best messaging possible that would get these folks to support our mission.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine our pitch and abbreviate my why.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
Executive Director
California, USA
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
SHARYN N
Unlearn the messaging habits that are sabotaging your B2B content
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
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