You’re Not Selling to One Person. You’re Selling to Ten.
The Leader who confuses your company with a different vendor... The employee who judges the new tech update from a half-read email subject line...The buyer who only looks at the pricing page and ignores the rest... The sales rep who forwards your deck with a one-line summary that misses the point.... The manager who misreads an internal update and passes the wrong brief to their team.... The Supplier who skims your website and still doesn’t understand how you help... The Board Member who promises to “review it later”… and never does... The Legal Exec who makes a call from a single slide taken out of context.... The investor who forms an opinion from one line in your report.... The customer who replies “got it” — and forgets it five minutes later.
Psychology-led messaging for multi-audience B2B teams
They said you solved their problem....
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They asked questions. Loved your idea.
Promised to share it with the wider buying group.
And then… nothing.
Meanwhile, your competitors (with simpler products) are winning.
Not because they’re better.
But because their message is clear enough to survive the rooms you’re not in.
Somewhere between “I like this” and “let me run it past the team,” your messaging fell apart.
Your messaging isn't stuck in a funnel - It's lost in a buyer committee
One message, smashed to fit everyone
Most B2B teams know they have multiple audiences.
Employees. Leaders. Sales. Legal. Finance. Partners. Suppliers. Buyers. Users. Shareholders.
But instead of designing for that reality,
They take one message.
And smash it until it “works” for everyone.
It becomes:
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high-level enough for leadership,
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safe enough for legal,
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simple enough for buyers,
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inspiring enough for employees,
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commercial enough for sales,
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and vague enough not to upset anyone.
Which usually means… it’s vague for everyone.
If your messaging is getting stuck.
I help you build one that creates movement.
This is why so many B2B messages break....
Your message won’t be read once, in full, by one perfect audience.
This isn’t B2C.
It will be skimmed. Forwarded. Rewritten. Interpreted.
Passed through meetings, inboxes, decks, and side conversations.
You’re not read by one mind
You’re read by ten.
Buyers, approvers, and employees, each with different priorities, risks, KPIs, politics, and interpretations.
Same words.
Different lenses.
Endless opportunities for distortion.
When you force one flattened message to carry all of that...
People don’t hear what you meant.
They hear what their filter lets through.
And suddenly:
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Big ideas sound like a minor update
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Positioning looks like generic marketing fluff
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Change feels optional
Not because the idea is weak.
But because your message is designed for them.
Clear, psychology-led messaging for B2B teams with too many audiences to please.
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I’m the global B2B messaging and communication strategist brands call to shape complex messaging that works for many audiences — inside the organisation and out in the market.
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I specialise in Multi-Audience Message Survival, helping Heads of Communications, CMOs, and B2B comms teams design messages that hold together as they travel through employees, leaders, partners, and buyers while shaping the conversations in the rooms you’re not in.
Your Buyers don’t need more of the same content.
While everyone else is still teaching “ICPs,” “buying stages,” and “value props”…
I fix message distortion in multi-audience markets and build alignment, consistency, confidence, faster decision-making, and messaging that doesn’t fall apart.
Unforgettable, Unstoppable, Unmistakenly Human-Designed
We needed to be able to clearly communicate what we are building to potential investors.
I needed to be concise and have the best messaging possible that would get these folks to support our mission.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine our pitch and abbreviate my why.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
Executive Director
California, USA
Stand out from the forgettable.
2 Problem I help fix
Clients report
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Simpler internal buy-in after my workshops
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Fewer feedback and rewrites loops
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Shorten Sales Decisions
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Renewed confidence in their communications strategy
Backed by psychology, built for B2B, designed to get results.
"We have 8 audiences and no clear story"
Psychology-led messaging that keep your team’s comms clear, human, and ready to ship.
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Emails, announcements, updates, short articles
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One consistent tone across authors and channels
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Faster approvals, fewer rewrites
I turn those “final-final-FINAL” drafts into polished, publishable messaging.
"The problem isn’t writing — it’s getting everyone to say the same thing.”
Train your team to craft F.A.S.T. layered messaging designed to survive your multi-audience.
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1-day or 4-session workshop
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Align your team behind a messaging strategy tailored for your B2B industry
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Help them reach their own a-ha moments
Shorten those lengthy B2B sales cycles
Your messaging stays consistent and memorable, so momentum doesn’t stall halfway through the deal.
Sharper Messaging avoids getting Lost in Translation
Your key points land exactly as intended, so decision-makers and end-users grasp your message without confusion or misunderstanding
Write Smarter and Stop the Damage Control
Quicker approvals with fewer revisions
Your messages survive multiple rounds of edits and compliance checks, so your team spends less time in endless feedback loops
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
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Mumbai, India
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