You’re Not Selling to One Mind. You’re Selling to Ten.
The one who confuses your company with a totally different vendor... The one who judges your whole offering based on an email headline they half-read.... The one who only looks at the pricing page and ignores the rest... The one who forwards everything with a one-line summary that has nothing to do with what you do... The one who misreads your internal announcement and passes the wrong instructions to their team… The one who asks their colleague for a summary instead of reading anything you wrote.... The one who skims your website but doesn't understand how you help them so they bounce... The one who promises to “review it later”… and never does.... The one who makes a decision based on a single slide taken out of context... The one who replies “got it” to your email, but forgets everything five minutes later....
Messaging built for the messy, multi-audience reality of B2B decisions.
They said you solved their problem....
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They asked questions. Loved your idea.
Promised to share it with the wider buying group.
And then… nothing.
Meanwhile, your competitors (with simpler products) are winning.
Not because they’re better.
But because their message is clear enough to survive the rooms you’re not in.
Somewhere between “I like this” and “let me run it past the team,” your messaging fell apart.
Your messaging isn't stuck in a funnel - It's lost in a buyer committee
Right now your carefully crafted one‑pager is lost in 73 tabs, 4 meetings and a Slack thread about lunch…
If your messaging still assumes one customer and full attention, it’s already working against you.
B2B decisions aren’t made the moment someone lands on your homepage or skims your latest post.
They’re made days or weeks later when someone has to explain your message to their boss, their team, procurement, legal, finance, IT… and whoever else is standing in the way.
It’s the same inside the organisation.
Employees don’t align because of a single Town Hall slide.
They align when your message travels cleanly through managers, teams, side conversations, Slack threads, and leadership approvals.
Yet B2B communication teams continue to write messaging like its 1998, for a fictional "Ideal Customer".
This isn’t B2C.
You’re not selling to one mind — you’re selling to ten.
Buyers, approvers, and employees, each with different priorities, risks, KPIs, politics, and interpretations.
One message.
Multiple audiences.
Endless opportunities for distortion.
And the VP you’re trying to convince isn’t sitting at their desk, drinking tea, and reading your copy.
They’re skimming in third spaces, between meetings, in taxi queues, grabbing coffee, or watching their kid’s football match....
Attention isn’t the goal.
Message survival is.
If your messaging is getting stuck.
I help you build one that creates movement.
I'm the Global B2B Messaging and Communication Strategist brands call when their message keeps dying.
I specialise in Multi-Audience Message Survival and work with Heads of Communications, CMOs, and B2B internal and external comms teams to shape the conversations in the rooms they're not in.
Your Buyers don’t need more of the same content.
While everyone else is still teaching “ICPs,” “buying stages,” and “value props”…
I fix message distortion and help B2B companies create messaging that works inside the company, across the company, and out in the market — so every audience hears the same story, understands it, and repeats it.
Unforgettable, Unstoppable, Unmistakenly Human-Designed
We needed to be able to clearly communicate what we are building to potential investors.
I needed to be concise and have the best messaging possible that would get these folks to support our mission.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine our pitch and abbreviate my why.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
Executive Director
California, USA
Stand out from the forgettable.
2 Ways to Messaging Clarity
Clients report
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Simpler internal buy-in after my workshops
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Fewer feedback and rewrites loops
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Shorten Sales Decisions
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Renewed confidence in their communications strategy
Backed by psychology, built for B2B, designed to get results.
Psychology-led messaging that keep your team’s comms clear, human, and ready to ship.
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Emails, announcements, updates, short articles
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One consistent tone across authors and channels
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Complex topics simplified (strategy, change, innovation)
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Faster approvals, fewer rewrites
I turn those “final-final-FINAL” drafts into polished, publishable messaging.
Train your team to craft F.A.S.T. messaging that survives ten different minds.
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1-day or 4-session workshop
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Human-Designed frameworks
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Message Travel mapping
For fewer rewrites, smoother decisions, and tighter alignment.
Shorten those lengthy B2B sales cycles
Your messaging stays consistent and memorable, so momentum doesn’t stall halfway through the deal.
Sharper Messaging avoids getting Lost in Translation
Your key points land exactly as intended, so decision-makers and end-users grasp your message without confusion or misunderstanding
Write Smarter and Stop the Damage Control
Quicker approvals with fewer revisions
Your messages survive multiple rounds of edits and compliance checks, so your team spends less time in endless feedback loops
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
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Senior Copywriter
Softlink Global
Mumbai, India
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Content Strategy Manager
Ball, U.S.A