Psychology-led B2B messaging that survives the rooms you’re not in

The Leader who confuses your company with a different vendor... The employee who judges the new tech update from a half-read email subject line...The buyer who only looks at the pricing page and ignores the rest... The sales rep who forwards your deck with a one-line summary that misses the point.... The manager who misreads an internal update and passes the wrong brief to their team.... The Supplier who skims your website and still doesn’t understand how you help... The Board Member who promises to “review it later”… and never does... The Legal Exec who makes a call from a single slide taken out of context.... The investor who forms an opinion from one line in your report.... The customer who replies “got it” — and forgets it five minutes later.

You’re Not Selling to One Person. You’re Selling to Ten

DISCOVER THE 10 MINDS PROBLEM

How B2B buying committees make decisions

Messaging built for survival, not just clarity

Most B2B messaging doesn’t fail because it’s bad — it fails because it doesn’t survive the multiple interpreters, buying committees, and real-world reading conditions.

They write for 1 ideal customer even though they know they have multiple Internal and External audiences.

Employees. Leaders. Finance. Partners. Suppliers. Buyers. Users. Shareholders.

But instead of designing for that reality,

They take one message.
And smash it, hoping it “works” for everyone.

high-level enough for leadership,
safe enough for legal,
simple enough for buyers,
inspiring enough for employees,
commercial enough for sales,

Which usually means… It’s vague for everyone.

Clear, psychology-led messaging for B2B teams with too many audiences to please.

Most B2B messaging isn't built for B2B.

Your message won’t be read once, in full, by one perfect audience.

This isn’t B2C.

You’re not selling to one person

You’re selling to ten.

Buyers, approvers, and employees, each with different priorities, risks, KPIs, politics, and interpretations.

And the VP you’re trying to convince isn’t sitting at their desk, drinking tea, and reading your copy.

They’re skimming in third spaces with fragmented focus, between meetings, in taxi queues, grabbing coffee, or watching their kid’s football match....

And suddenly:

Your big ideas sound like a minor update
Your Positioning reads like everyone else
Change feels optional
Deals disappear
Content rots in the CMS
Campaigns underperform

Not because the idea is weak.

But because your message isn't designed to survive.

helping B2B teams stop message dilution, shorten decision cycles, and win trust across complex buying groups

How to align messaging across product, sales, and marketing

I’m the global B2B messaging and communication strategist brands call when complex messages need to work across many audiences — inside the organisation and out in the market

I specialise in Multi-Audience messaging survival and help Heads of Communications, CMOs, and B2B comms teams design messages built for how people read, interpret, share, and decide inside complex buying groups.

You don’t need more of the same content.

While everyone else is still teaching “ICPs,” “buying stages,” and “value props”…

I fix message distortion in multi-audience markets and build alignment, consistency, confidence, faster decision-making, fewer internal rewrites, and messaging that doesn’t fall apart.

So your story stays clear.

Buying cycles get shortened
And your value doesn’t get diluted.

Unforgettable, Unstoppable, Unmistakenly Human-Designed

We needed to be able to clearly communicate what we are building to potential investors.

I needed to be concise and have the best messaging possible that would get these folks to support our mission.

I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.

She helped me refine our pitch and abbreviate my why.

Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.

JULES S

Executive Director

California, USA

Stand out from the forgettable.

2 Messaging Problems I help fix

For Communications, Marketing, and Strategy Leaders in complex B2B industries (SaaS, fintech, industrial, educational)

Clients report

Teams shorten sales cycles by 20–40%
Fewer feedback and rewrite loops
Renewed confidence in their communications strategy

Backed by psychology, built for B2B, designed to get results.

I make your messaging land

"We have 8 audiences and no clear story"

Psychology-led messaging that keep your team’s comms clear, human, and ready to ship.

Emails, announcements, updates, short articles
One consistent tone across authors and channels
Faster approvals, fewer rewrites

I turn those “final-final-FINAL” drafts into polished, publishable messaging.

MESSAGING & COPY SUPPORT

I help your team make your messaging land

"The problem isn’t writing — it’s getting everyone to say the same thing.”

Train your team to craft F.A.S.T. layered messaging designed to survive your multi-audience.

1-day or 4-session workshop
Align your team behind a messaging strategy tailored for your B2B industry
Help them reach their own a-ha moments

TEAM WORKSHOP

Shorten those lengthy B2B sales cycles

Your messaging stays consistent and memorable, so momentum doesn’t stall halfway through the deal.

Sharper Messaging avoids getting Lost in Translation

Your key points land exactly as intended, so decision-makers and end-users grasp your message without confusion or misunderstanding

Write Smarter and Stop the Damage Control

Quicker approvals with fewer revisions

Your messages survive multiple rounds of edits and compliance checks, so your team spends less time in endless feedback loops

"Thank you so much, Vivien!

I’ve heard great feedback from the team.

Each of us took away some things that we’re using in our writing.

We still have a ways to go but the workshop was a solid grounding for the team."

How to write messaging for a buying committee

SHARYN N

Vice President, Communications & Government Affairs

W..R. Grace

Washington DC, USA

Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.

Your website got me binge reading your useful tips.

Already subscribed to your NL.

KEVIN B

Senior Copywriter

Softlink Global

Mumbai, India

I’ve come across your profile recently and ever since I just love reading your post and your newsletter.

The content you share is fantastic.

Thank you!

ALEXANDRA S

Content Strategy Manager

Ball, U.S.A

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