Somewhere between your desk and their decision, your message gets reshaped
And your "clear" message lands as a footnote
The Leadership Translation Gap: HQ issued clear direction. By the time it reached the front-line, it had become optional.... The Internal Silence: You sent the policy update to 300 suppliers. Three replied. The rest kept doing it the old way..... The "One-Sentence Investor" An investor read one line on your website and cancelled the meeting. No one knows which line triggered them..... The "Slow Sales No" Their CEO loved it, but the buying committee chose your competitor. Nobody said why...
Most messaging treats the reader like a blank page.
Full attention. One click.
Sorry — but that perfect reader doesn't exist.
Your message doesn't reach the whole team at once. It reaches a manager, who decides what's worth repeating at standup. A buying committee that only reads the three-bullet-point summary.
And none of them start from zero.
They already have a theory about your category.
A bad experience with your last competitor.
An employee who wants a different answer
Skimmed between meetings.
Lost in a Slack thread about lunch.
Ignored by 1pm.
And somehow, becomes your whole Thursday.
At every handoff, something goes missing.
Context first. Then logic. Then trust.
It's called the Multi-Audience Messaging Problem.
I build corporate messaging that accounts for the mess before it ever leaves your desk.
Because good messaging isn't written.
It's engineered to survive.
I'm the Messaging Strategist people call when their 'good' messages keep dying inside the organisation and out in the market.
I take your Monday brief and turn it into a message that means the same to your CFO, your stakeholders, your frontline, and everyone in between.
I work with FinTech, HealthTech, Cybersecurity, and Supply Chain Logistics companies — long sales cycles, 2,000+ employees, multiple global hubs, and messages that have to survive all of it.
One message. Aligned from leadership to employee, product to market.
From your desk to their decision.
What I do
I make you look good.
I catch the message before it leaves your desk — before it can be misquoted by a manager, oversimplified by a summary, or misread by a buying committee.
How I work
NDA by default. What happens in the room stays in the room.
Built on an understanding of human psychology — how people skim, forward, misquote, and fill in blanks you didn't leave.
Where my clients are
Europe
APAC
North America
Pick Your Starting Point
From the everyday messages that keep your organisation running, to the high-stakes communications that build the reputation.
If you have a high-stakes message to send but don't want to babysit the CEO, that's Executive Comms
Says what needs saying, survives the read, sounds like them.
No drama.
If your product does something brilliant but nobody outside the building understands why it matters — that's Brand Narrative.
Turns what you built into what they remember.
No jargon, no dumbing down just a clear story.
If the message keeps shifting depending on who's telling it — that's the Messaging Library.
Your sales team says one thing. Your website says something else. And your CEO is off on a completely different page.
Everyone fills the blanks with their own version
Every inconsistent message chips away at trust in your brand.
A Messaging Library fixes this. A shared framework with templates that still rewards creativity and keeps your narrative consistent, no matter who's telling it.
If you want your team to tell the same story without you having to be in every room to check — that's Train Your Team
Most workshops leave you with a slide deck, good intentions, and a team that goes right back to the same messaging habits. This isn't that. It's a hands-on session where your team reworks their real messaging live, in the room and walk away with the skills to do it on repeat.
We needed to be able to clearly communicate what we are building to potential investors and funders.
I needed to be concise and have the best messaging possible.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch and my why into a clear narrative that could be used on our promotional channels.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
CEO
California, USA
WHAT CHANGES
The outcomes your leadership team will notice.
Fewer Rewrites
Fewer clarification calls.
Fewer "can you just tweak this one more time?" requests. Fewer afternoons lost to a brief that should've taken an hour.
Faster Alignment
Everyone tells the same story, in every channel, without having to have a meeting about it.
Shorter Sales Cycles
When the whole buying committee understands what you do, deals stop dying and no one has to write the "following up on my last email" - email.
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
We wanted to roll out our new branding for an initiative without losing the thread back to the wider organisation. Vivien helped us see the problem differently and gave us a direction we hadn't considered before. It completely changed how we're thinking about communicating the brand.
BRANDY L
Marketing Manager
Buffalo NY, USA
We needed help with our narrative for a forthcoming first of its kind Afro-Indigenous centered culinary curriculum that provides in-depth learning materials, lesson plans, and other curriculum materials that are easily accessible to educators online and encourages adaptation.
Because there are so many components, we needed a lot of help with making sure everything was absolutely flawless.
Such a great experience working with Vivien!
She's responsive, thorough, and really supportive throughout the whole process.
Highly recommend
MAYA
DEEP ROUTES / PATAGONIA
CEO, USA
THE FIFTH READER:
Not ready to start? Start reading.
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
SEE MY REAL MESSAGING AUTOPSIES ON LINKEDIN
Connect with me on LinkedIn for more insights on how I approach communication
