Your message left the room.
But didn't survive the journey.
The "Slow Sales No" Their CEO loved it. The buying committee chose your competitor. Nobody said why... The Internal Silence: You sent the policy update to 300 suppliers. Three replied. The rest kept doing it the old way..... The "One-Sentence Investor" An investor read one line on your website and cancelled the meeting. You still don't know which line..... The Leadership Translation Gap: HQ issued clear direction. By the time it reached the ground, it had become optional....
Your message left the room. Find out what's happening to it
I'm the multi-audience messaging strategist B2B brands call when their "good" messages keep dying inside the organisation and out in the market.
I work with global-to-local communications professionals who keep being told the message landed and keep seeing evidence that it didn't.
I take that Monday brief and turn it into a message that means the same thing to your CFO, your frontline, and everyone in between — built to navigate transformation, align stakeholders, manage complexity, and build trust from your desk to theirs.
One message.
Every room saying the same thing
1000+
Communication Leaders in Community
VP → front line
B2B Messaging designed to travel intact and get results
Global
Clients in APAC, UK & Europe, North America
The message you sent is not the message they received. And the gap is costing you more than you think.
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THE PROBLEM YOU THINK YOU HAVE
At some point, every communications team hits the same wall.
You've rewritten it three times
Shorter. Cleaner. Less jargon.
Everyone nods.
It gets sent.
On the surface, everything looks fine.
Emails get opened.
Their CEO says they like your services.
But then - Managers come back with questions. Three regions are still running the old process. Your sales team is resending the fourth version of the same deck.
And leadership says: "I think there was some confusion about what we meant."
THE MULTI-AUDIENCE MESSAGING PROBLEM
Most B2B messaging is designed for
One person, one click, with full attention
Sorry — that reader doesn't exist.
Your message gets passed through finance, procurement, and a manager who missed the briefing.
Skimmed between meetings. Summarised by AI in one line. Lost in 73 tabs and a Slack thread about lunch.
At every stop, someone fills the gaps. It loses its urgency and credibilitiy. It becomes something no one recognises — but everyone still has to act on.
Most teams respond by rewriting. But the problem was never effort. It was architecture.
A message that protects your reputation doesn't get rewritten at every stop. It's built once. Understood everywhere.
Right now, your 10-pager announcement is being reshaped behind the scenes without you — and your leadership's credibility is going with it..
Three Ways I can help
WHEN YOU CAN'T AFFORD TO GET IT WRONG
From the systems that align your organisation, to the high-stakes communications that build the reputation your growth depends on.
Key Messaging Spine
If your organisation has no shared messaging foundation
Your sales team says one thing. Your website says another.
Your CEO says something else entirely.
When there's no shared source everyone defaults to their own version of the story, and trust in your brand erodes with every inconsistency.
A Messaging Spine fixes this. It's a shared framework structured so the story holds together no matter who's telling it without needing you in the room to course-correct.
Executive Comms Support
If you have a specific high-stakes communication to send
Your executive has one shot to land this message.
I turn complex, high-stakes briefs — M&A, ESG, change rollouts, strategy announcements — into messaging that survives every approval layer without losing its edge.
Because what leadership says publicly, and how they say it, is one of the most visible drivers of organisational trust and market credibility.
The Message Room
If your team needs to build the skill themselves
Most workshops leave you with a slide deck and good intentions. This isn't that - A hands-on working session where your team rebuilds real messaging live, in the room. They leave with a revised piece and the skills to repeat it. Built for comms teams who are done with workshops that don't survive Monday morning.
WHO I WORK WITH
For senior comms leaders and teams whose messages have to earn trust, protect reputation, and move organisations forward across cross-functional teams, global markets, and high-stakes decisions.
VP / Director of Communications
Managing messaging across global teams who all interpret the brief differently. You need a system that builds consistency and credibility at scale not another rewrite.
C-suite & Executive Leaders
High-stakes messages Change management, ESG, strategic announcements where getting it wrong isn't an option.
B2B Marketing & Comms Teams
Running campaigns where the decision is made by a buying committee — and your message has to survive the people who weren't in your presentation and still drive them toward a yes.
Internal Comms Leaders
Employee communications that actually shift behaviour. Especially in organisations where most staff have no desk. And your one shot is a message they'll read in thirty seconds on their phone.
WHAT CHANGES
The outcomes your leadership team will notice.
Shorter Sales Cycles
When every member of the buying committee walks away with the same understanding of what you do and why it matters, deals stop stalling at the stage that costs you the most.
Fewer Rewrites
Fewer clarification calls, fewer "can you just tweak this one more time?" requests, and fewer afternoons lost to a brief that should have taken an hour. Your team's time goes back to work that grows the business.
Faster Alignment
Teams interpret the brief correctly. Everyone's on the same page, telling the same story across all channels. Consistency compounds your brand's credibility.
WHAT CLIENTS SAY
From leaders who trust their message and saw it land.
We needed to be able to clearly communicate what we are building to potential investors and funders.
I needed to be concise and have the best messaging possible.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch and my why into a clear narrative that could be used on our promotional channels.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
CEO
California, USA
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
We needed to roll out new branding for our initiative without losing the thread back to the wider organisation. Vivien helped us see the problem differently and gave us a direction we hadn't considered before. It completely changed how we're thinking about communicating the brand.
BRANDY L
Marketing Manager
Buffalo NY, USA
We needed help copyediting the narrative and technique descriptions for a forthcoming first of its kind Afro-Indigenous centered culinary curriculum that provides in-depth learning materials, lesson plans, and other curriculum materials that are easily accessible to educators online and encourages adaptation.
Because there are so many components we needed a lot of help with making sure everything was absolutely flawless.
Such a great experience working with Vivien!
She's responsive, thorough, and really supportive throughout the whole process.
Highly recommend
MAYA
DEEP ROUTES / PATAGONIA
CEO, USA
THE FIFTH READER:
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Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A