Somewhere between your desk and their decision, your message gets reshaped by people who were never in the room.
The Leadership Translation Gap: HQ issued clear direction. By the time it reached the front-line, it had become optional.... The Internal Silence: You sent the policy update to 300 suppliers. Three replied. The rest kept doing it the old way..... The "One-Sentence Investor" An investor read one line on your website and cancelled the meeting. You still don't know which line..... The "Slow Sales No" Their CEO loved it, but the buying committee chose your competitor. Nobody said why...
Who I work with
Heads of Communications, Internal Comms, CMOs B2B Comms Teams
What I do
Make your Corporate Communications survive your multiple audiences
How I work
NDA by default on all engagements
Fuelled by sunshine, a good playlist, raw carrots and hummus
Where my clients are
Europe
APAC
North America
Right now, your change announcement is lost in 73 tabs and a Slack thread about lunch — and your leadership's credibility is going with it..
Most Corporate messaging is written for one person, one click, with full attention
Sorry - That person doesn't exist
Your message doesn't reach the whole team at once. It reaches a manager who summarises it at standup, or a buying committee that never got the full pitch.
Each fills the gaps with assumptions, filters context, and passes on their version instead of yours.
Skimmed between meetings.
Lost in a Slack thread.
Ignored by 1pm.
And somehow became your whole Thursday to fix.
At every handoff, a little more gets distorted.
The context goes first. Then the logic. Then the trust.
That's the Multi-Audience Messaging Problem.
I build clear corporate communication that accounts for those biases before they leave your desk.
Because good messaging isn't written.
It's designed for survival.
I'm the multi-audience messaging strategist B2B brands call when their "good" messages keep dying inside the organisation and out in the market.
I take that Monday brief and turn it into a message that means the same thing to your CFO, your buyer, your frontline, and everyone in between.
I partner with Heads of Communications, CMOs, and B2B comms teams, helping them communicate with their multi-audience, protect their reputation through change, and navigate global messaging internally and externally.
From your desk to theirs.
WHO I WORK WITH
When your corporate messaging not only has to earn trust but move the organisation forward — across cross-functional teams, buying committees, and global-to-local markets
VP / Director of Communications/ CEO / Executive Leaders
High-stakes internal messages: change management, restructuring, strategic announcements where getting it wrong isn't an option.
Plus the everyday memos that show your employees you're paying attention.
Internal Comms Leaders
Global-to-local Employee communications that need to shift behaviour.
Organisations where most staff have no desk. And your one shot is a message they'll read in thirty seconds on their phone.
Cross-Functional Comms Teams
Rolling out a message that has to get sales, marketing, and ops approval— and survive the people who weren't in the room when it was written.
Pick Your Starting Point
WHEN YOU CAN'T AFFORD TO GET IT WRONG
From the everyday messages that keep your organisation running, to the high-stakes communications that build the reputation.
If the message keeps shifting depending on who's telling it — that's the Messaging Library.
Your sales team says one thing. Your website says something else. And your CEO is off on a completely different page.
Everyone fills the blanks with their own version
Every inconsistent message chips away at trust in your brand.
A Messaging Library fixes this. A shared framework with templates that still rewards creativity and keeps your narrative consistent, no matter who's telling it.
If you have a high-stakes message to send but don't want to babysit the CEO, that's Executive Comms
I turn high-stakes topics (ESG, impact reports, organisational change, strategy announcements) into messaging that's clear, credible, shapes trust, and sounds like them. No drama.
If you have a great team of writers but no way to test day-to-day messaging - that's Messaging Training
Most workshops leave you with a slide deck, good intentions, and a team that goes right back to the same messaging habits. This isn't that. It's a hands-on session where your team reworks their real messaging live, in the room and walk away with the skills to do it on repeat.
WHAT CHANGES
The outcomes your leadership team will notice.
Fewer Rewrites
Fewer clarification calls.
Fewer "can you just tweak this one more time?" requests. Fewer afternoons lost to a brief that should've taken an hour.
Faster Alignment
Teams interpret the brief the same way and tell the same story across every channel. That consistency builds your brand's credibility over time.
Shorter Sales Cycles
When everyone on the buying committee understands what you do and why it matters, deals stop stalling at the most costly stage.
WHAT CLIENTS SAY
From leaders who kick started their messaging
We needed to be able to clearly communicate what we are building to potential investors and funders.
I needed to be concise and have the best messaging possible.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch and my why into a clear narrative that could be used on our promotional channels.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
CEO
California, USA
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
We wanted to roll out our new branding for an initiative without losing the thread back to the wider organisation. Vivien helped us see the problem differently and gave us a direction we hadn't considered before. It completely changed how we're thinking about communicating the brand.
BRANDY L
Marketing Manager
Buffalo NY, USA
We needed help with our narrative for a forthcoming first of its kind Afro-Indigenous centered culinary curriculum that provides in-depth learning materials, lesson plans, and other curriculum materials that are easily accessible to educators online and encourages adaptation.
Because there are so many components, we needed a lot of help with making sure everything was absolutely flawless.
Such a great experience working with Vivien!
She's responsive, thorough, and really supportive throughout the whole process.
Highly recommend
MAYA
DEEP ROUTES / PATAGONIA
CEO, USA
THE FIFTH READER:
Not ready yet?
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
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