Somewhere between your desk and their decision, your message gets reshaped by people who were never in the room.
The Leadership Translation Gap: HQ issued clear direction. By the time it reached the front-line, it had become optional.... The Internal Silence: You sent the policy update to 300 suppliers. Three replied. The rest kept doing it the old way..... The "One-Sentence Investor" An investor read one line on your website and cancelled the meeting. You still don't know which line..... The "Slow Sales No" Their CEO loved it, but the buying committee chose your competitor. Nobody said why...
Who I work with
Heads of Communications, Internal Comms, CMOs B2B Comms Teams
What I do
I make you look good.
Preventing reputational damage during high-stakes moments. Turning complex issues into clear, confident messaging.
Translating what your organisation does into language people trust
How I work
NDA by default on all engagements
Fuelled by sunshine, a good playlist, raw carrots and hummus
Where my clients are
Europe
APAC
North America
Right now, your change announcement is lost in 73 tabs and a Slack thread about lunch — and your leadership's credibility is going with it..
Most messaging is written for one perfect reader.
Full attention. One click. Reads every word in order.
Sorry — but that person doesn't exist.
Your message doesn't reach the whole team at once. It reaches a manager who summarises it at standup. A buying committee that never got the full pitch. Someone filling in the gaps with their own version, because yours never fully arrived.
Each fills the gaps with assumptions, filters context, and passes on their version instead of yours.
Skimmed between meetings.
Lost in a Slack thread.
Ignored by 1pm.
Somehow still your whole Thursday.
At every handoff, something goes missing.
Context first. Then logic. Then trust.
We call that the Multi-Audience Messaging Problem. And it's not you — it's that nobody designed your message to survive the trip.
I build clear corporate messaging that accounts for the messiness before they leave your desk.
Because good messaging isn't written.
It's designed to survive.
I'm the Messaging Strategist B2B brands call when their "good" messages keep dying inside the organisation and out in the market.
I take your Monday brief and turn it into a message that means the same thing to your CFO, your buyer, your frontline, and everyone in between.
I partner with Heads of Communications, CMOs, and B2B comms teams — helping them protect their reputation as they navigate a multi-audience reality.
From your desk to theirs.
WHO I WORK WITH
People who need to write it once, and trust it everywhere.
VP / Directors / CEO
The high-stakes stuff. Restructurings, strategic announcements, the messages where "getting it wrong" isn't really an option.
Plus the everyday memos that show your employees you care.
Internal Comms Leaders
Global-to-local employee comms, written for people who'll read it in thirty seconds on their phone, if they read it at all.
Director of Comms managing Cross-Functional Teams
The kind of messaging that gets sales, marketing, and ops nodding at the same story — instead of rewriting it after the meeting.
Pick Your Starting Point
WHEN YOU CAN'T AFFORD TO GET IT WRONG
From the everyday messages that keep your organisation running, to the high-stakes communications that build the reputation.
If the message keeps shifting depending on who's telling it — that's the Messaging Library.
Your sales team says one thing. Your website says something else. And your CEO is off on a completely different page.
Everyone fills the blanks with their own version
Every inconsistent message chips away at trust in your brand.
A Messaging Library fixes this. A shared framework with templates that still rewards creativity and keeps your narrative consistent, no matter who's telling it.
If you have a high-stakes message to send but don't want to babysit the CEO, that's Executive Comms
I turn high-stakes topics (ESG, impact reports, organisational change, strategy announcements) into messaging that's clear, credible, shapes trust, and sounds like them. No drama.
If you have a great team of writers but no way to test day-to-day messaging - that's Messaging Training
Most workshops leave you with a slide deck, good intentions, and a team that goes right back to the same messaging habits. This isn't that. It's a hands-on session where your team reworks their real messaging live, in the room and walk away with the skills to do it on repeat.
WHAT CHANGES
The outcomes your leadership team will notice.
Fewer Rewrites
Fewer clarification calls.
Fewer "can you just tweak this one more time?" requests. Fewer afternoons lost to a brief that should've taken an hour.
Faster Alignment
Everyone tells the same story, in every channel, without having to have a meeting about it.
Shorter Sales Cycles
When the whole buying committee understands what you do, deals stop dying and no one has to write the "following up on my last email" - email.
What people say when it clicks
We needed to be able to clearly communicate what we are building to potential investors and funders.
I needed to be concise and have the best messaging possible.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch and my why into a clear narrative that could be used on our promotional channels.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
CEO
California, USA
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
We wanted to roll out our new branding for an initiative without losing the thread back to the wider organisation. Vivien helped us see the problem differently and gave us a direction we hadn't considered before. It completely changed how we're thinking about communicating the brand.
BRANDY L
Marketing Manager
Buffalo NY, USA
We needed help with our narrative for a forthcoming first of its kind Afro-Indigenous centered culinary curriculum that provides in-depth learning materials, lesson plans, and other curriculum materials that are easily accessible to educators online and encourages adaptation.
Because there are so many components, we needed a lot of help with making sure everything was absolutely flawless.
Such a great experience working with Vivien!
She's responsive, thorough, and really supportive throughout the whole process.
Highly recommend
MAYA
DEEP ROUTES / PATAGONIA
CEO, USA
THE FIFTH READER:
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Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
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KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
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