Your message left the room.
But didn't survive the journey.
The "Slow Sales No" Their CEO loved it. The buying committee chose your competitor. Nobody said why... The Internal Silence: You sent the policy update to 300 suppliers. Three replied.... The "One-Sentence Investor" An investor read one line on your website and cancelled the meeting.... The Leadership Translation Gap: HQ issued clear direction. By the time it reached the ground, it had become optional....
I’m the B2B messaging strategist brands call when their "good" messages keep dying inside the organisation and out in the market.
I help global B2B communications leaders in complex, multi-stakeholder organisations build messaging that survives the journey — from the boardroom to the front line, from the brief to the buying decision, so your organisation speaks with one clear voice, no matter how many audiences it has to travel through.
1123+
Communication Leaders in Community
VP → front line
Messaging designed to travel intact
Global
Clients in APAC, Europe, North America
The message you sent is not the message they received.
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THE PROBLEM
At some point, every communications team hits the same wall. You write a message that is clear, accurate, and approved.
You send it. And somewhere between your desk and theirs — something changed.
The surface signals look fine. Emails get opened. Their CEO says they like your services.
But then your urgent initiatives stall.
Sales messages get resent and re-ignored.
So you rewrite it. Shorter. Swap the jargon.
Add a new subject line.
The message gets cleaner.
The problem stays exactly the same.
This is the multi-audience messaging problem. And it isn't solved by writing more — or writing better. It's solved by building differently.
THE REALITY
Most B2B messaging is designed for a reader who doesn't exist. Someone in a quiet room, giving you their full attention,
But your complex message doesn't live there.
Skimmed between meetings.
Summarised in one line.
Competing with differing priorities, 73 open tabs and a Slack thread about lunch..
And if your message doesn’t survive that journey…
They deprioritise.
They fill in the gaps with their own assumptions....
It gets rewritten.
Layer by layer.
Audience by audience.
Until it becomes something no one recognises— but everyone still has to act on.
Right now, your 10-pager announcement is being quietly reshaped behind the scenes without you.
WHO I WORK WITH
For senior comms leaders and teams whose messages have to work across cross functions, markets, and decisions at once.
a.k.a for the comms leader whose CEO keeps changing the messages that die in implementation
VP / Director of Communications
managing messaging across global teams who all interpret the brief differently — and you need a system, not another rewrite.
C-suite & Executive Leaders
High-stakes messages change management, ESG — that must land with boards, employees, and regulators simultaneously.
B2B Marketing & Comms Teams
running a campaign where the decision is made by a buying committee — and your message has to survive the people who weren't in your presentation.
Internal Comms Leaders
Employee communications that get skimmed or ignored, especially in organisations where most staff have no desk.
Three Ways I can help
HOW WE WORK TOGETHER
From building systems your team can repeat, to writing the high-stakes brief your exec needs done right.
WHAT CHANGES
The outcomes your leadership team will notice.
Shorter
Shorten your B2B sales cycles by aligning your sales and marketing messaging
Fewer
Rewrites, clarification calls, and "can you tweak this one more time?" requests
Faster
Internal alignment — teams working from the same message logic, not personal interpretation
WHAT CLIENTS SAY
From the people who've been in the room.
We needed to be able to clearly communicate what we are building to potential donors and funders.
I needed to be concise and have the best messaging possible.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch and my why into a clear narrative that could be used on our promotional channels.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
CEO
California, USA
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
We needed help copyediting the narrative and technique descriptions for a forthcoming first of its kind Afro-Indigenous centered culinary curriculum that provides in-depth learning materials, lesson plans, and other curriculum materials that are easily accessible to educators online and encourages adaptation.
Because there are so many components we needed a lot of help with making sure everything was absolutely flawless.
Such a great experience working with Vivien!
She's responsive, thorough, and really supportive throughout the whole process.
Highly recommend
MAYA
DEEP ROUTES / PATAGONIA
CEO, USA
THE FIFTH READER:
Unlearn the habits that are sabotaging your B2B messaging.
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A