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Catch up on past Newsletter editions

Messaging / Brand Storytelling / Copywriting / Human Psychology

on demand resources

Apr 4, 20235 min read

For some unexplainable reason when it comes to sitting at our keyboard and writing we turn into robots tapping out big blocks of text, and

Feb 26, 20233 min read

The right business copy inspires your audience to take action but most businesses don't recognise the 7 signs of bad copywriting.

Feb 19, 20235 min read

Skilled Copywriters use words and phrases to get their readers to take action and make faster purchasing decisions.

Feb 1, 20234 min read

Phonosemantics may sound like a complex word, but it is a simple strategy that makes your words come alive

Oct 25, 20222 min read

Have you ever tried to explain something complex only to find you’ve confused your audience even more. Threading helps simplify your content

Apr 2, 20225 min read

Asking for something big right out of the gate will rarely work. Instead, ask for something small