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Messaging / Brand Storytelling / Copywriting / Human Psychology
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Why Choosing the Wrong Villain in Your Content Hurts Your Brand
The quickest way for your customer to become a hero is to fight a villain but you need to make sure you're fighting the right one.
Jun 13, 20244 min read
How to Write Content that Sells to Your Buyer's Committee
How do we write to our customers when we have multiple decision makers in the buying process all with different pain points and goals?
May 23, 20244 min read
Why Your Customers Skim Your Content- The Pitfalls of Bad Communication Design
The design of your message determines how your content is delivered to your target audience yet too many B2Bs ignore how their readers read
May 21, 20244 min read
Avoiding the Common Pitfalls and Clichés of Marketing Myopia
Every year 30,000 new products are introduced and every year 95% of them fail. When it comes to your business messaging if you focus
May 9, 20244 min read
5 Simple Ways to Improve Your Email Open Rates
It's 2022 and I'm anxiously holding my breath - I've somehow managed to convince 26 people to subscribe to my newsletter
Apr 9, 20245 min read
10 Ways to Make Your Customers Love Your Prices
If you're constantly having to negotiate your pricing, or sell with a discount - or worse - your clients just aren't showing up then you may
Mar 22, 20246 min read
How to Write Trust-Building Content Without the Ick
Social media has become an indispensable tool for connecting with others. As business owners, we have the unique opportunity to contribute
Jan 15, 20244 min read
4 Proven Ways to Test the Impact of Your Copy Without a Budget
Everyone goes on about Clarity and relevance - We listen to our customers, and we mined their reviews, but even then, when we think we...
Jan 15, 20244 min read
5 Surprising Do's and 3 Don'ts to Write High-Converting Headlines
Your headline is the first step to entice your readers to read the rest of your content. It's out there waving its arms waiting for them to
Dec 12, 20233 min read
Why Bad Editing Undermines Your Content and How to Fix It
In the world of online content, every word counts.But some words are so overused, generic and totally useless that they’ve become fluff
Nov 4, 20234 min read
What the Oppenheimer Movie Can Teach Your Marketing
There is no doubt that Oppenheimer will exceed all expectations. Just the very thought of Christopher Nolan co-writing and directing
Aug 4, 20234 min read
The Barbie Movie - A Masterclass in Pre-launch Strategies
Even if you aren’t a Barbie fan, you should study its marketing pre-launch Strategies.
Jul 22, 20236 min read
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