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Why Your Confusing Products Are Losing Leads and How to Fix Your Communication

When your messaging is complicated and confusing your customers will assume your product are too

Oct 18, 20244 min read

Here's the Simple Writing Strategy that Increased ROI by 2381.39%

In 2009, Rob Walker and Joshua Glenn went to the thrift stores and flea markets of New York City, looking for the type of objects that are often found in your grandparents' attic

Oct 16, 20244 min read

How to Write Stories That Sells

When we read a good story in a sales copy, we don't notice (or even care) that we're being sold to.

Oct 6, 20243 min read

When the Wrong Word Choice Ruins Your Corporate Communication

We can cause a disconnect in our marketing when the words we write don't match the image created or worst, create the wrong image.

Sep 20, 20246 min read

This Copywriting Framework Gets Your Customers Sliding into your DMs

To get your customers to slide into your DM, or click Buy Now is to stop selling Information and start showing Transformation

Sep 12, 20244 min read

Why Your Corporate Communication Is Getting Ignored. How to Avoid Content Purgatory.

We often falsely assume that our personal preferences or actions is shared among our target audience than they really are

Sep 5, 20245 min read

How to Ensure Your Content Remains Relevant to Your Target Audience when You have a Broad Topic

A common problem facing B2B writers is when your content has Too Broad of a Point. especially when tasked to write about complex,

Aug 24, 20244 min read

How this 1 Writing Technique Creates Content that Sticks in Your Customers' Mind

Train ads are great - What better way to pass the time and avoid eye contact than reading those ads plus a lot of them are a bit like brain

Aug 16, 20245 min read

How to Personalize Your B2B Content When You Have a Large Audience

Being in tune with what your audience wants will build stronger connections, and foster loyalty and help you create compelling content

Jul 18, 20245 min read

How to Write a Hook like a Bestseller

Catching your reader's attention is becoming increasingly difficult. Just like your headlines, book titles need to grab attention quickly

Jul 12, 20243 min read

The Type of Content That Quickly Builds Trust and Credibility with Your Customers

Companies often draw comparisons with their competitors as a way to make them sound better than the alternatives.

Jul 4, 20244 min read

How Listerine Reframed a Problem and watched their profits soar

Listerine didn't create bad breath they just learned how to put a name to their customer's problem

Jul 3, 20243 min read

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