top of page
Ideas you can use today
Catch up on past Newsletter editions
Messaging / Brand Storytelling / Copywriting / Human Psychology
on demand resources
Your Biggest Competitor isn't Brand X
This may surprise you, but the biggest challenge for your business isn't your direct or indirect competitor
Apr 26 min read
You've Hooked Your Reader - Now What? The Importance of Sticky Writing
What happens after you've managed to capture your audience's attention is the real deal breaker.
Mar 282 min read
What happens when you use Jargon and 3 ways to fix it
Using obscure, jargon and weak, vague language creates a barrier and excludes our customers and damages our brand perception.
Mar 135 min read
Why your customers aren't buying - How to nudge your B2B customers in the right direction (a lesson from McDs)
It goes without saying - McDonald's ads are brilliant.
But there's a strategy behind it that's even better than you thought...
Mar 115 min read
How 1 Simple Mistake Increases Your Customers' Trust
Which cookie would you rather choose
Would it surprise you that 66% would pick the one on the right?
But why?
Feb 136 min read
4 Questions I Ask to Find Your Brand Tone of Voice
Fun Fact: Did You Know Britney Spears’ Breakout song “Baby One More Time” wasn’t written for her?
It was first offered to the R&B group TLC
Feb 18 min read
How to not alienate your Target Market when you have Multiple Audiences
As copywriters, we're told to write to that one person - our ideal client, but what if, you have more than 1 target market
Jan 245 min read
When Your Clients aren't Signing up - How to Engage Your Passive Audience
Inspiring change in our passive audience especially when it comes to forming new habits can seem near impossible
Jan 205 min read
When Your Messaging Misses the Mark - the Secret to your Customers Love Language
Much of product marketing language is full of words that the company thinks customers get excited about but in reality, they don't
Dec 13, 20245 min read
Why your Corporate Blogs are Losing you Leads
The Curse of Knowledge stems from a simple premise: the more you know about a subject, the harder it becomes to imagine what it's like not
Nov 20, 20244 min read
Why Copying Your Competitors is Hurting Your Business
Our brain is hardwired to recognize patterns and familiarity making it hard to capture your audience's attention
Nov 7, 20243 min read
Why the top Brands don’t skip showing off their features and neither should you
You've probably heard the advice to "sell your benefits, not features" countless times. But you should never overlook the role your features
Nov 1, 20245 min read
Read by Your Competitor's Marketing Department
bottom of page