​Stop making noise while your competitors make music.
​​​I know it's hard to describe your complex product without promoting its technical specs.
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You feel like throwing everything at your customers, hoping something will stick.
​But what if focusing on the wrong customer benefit, led to missed sales opportunities.
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Messaging should be at the heart of your marketing strategy
It should clearly define:
- who you are
- what you stand for
- the value you deliver
- what your key message is
- your positioning in your market
- how you differentiate from the competition
- why your customers should choose you
Let's Fix that....​​​​​
​My messaging approach is Outside-In, customer-led, and human-designed.
I distill the the most important things about your company and product, and match them to WHY they matter to your customers.
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Get your Messaging Map carefully crafted and wrapped up in a super-easy-to-follow walkthrough guide:
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Recommended copywriting examples that resonate with your core customers
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Clear and simple human-designed communication frameworks that become pillars for your internal and external sales and marketing communications
— all at your fingertips.​​
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Register Your Interest and I'll see how I can help
We needed to be able to clearly communicate what we are building to potential donors and funders.
I needed to be concise and have the best trailer possible that would get these folks to buy and support our mission.
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I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch for my org and abbreviate my why for founding the org.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
Executive Director
California, USA
So. Much. Fun.
Should your nose twitch or your ears buzz, know that’s me talking up our time on Zoom last night!
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I appreciate the time, and look forward to continuing our conversations.
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Also THANK YOU for the input on the site.
Your guidance is spot on, and I’m going to do some tweaks based on your feedback.
HEIDI G
Communications Strategist
Greater Minneapolis, USA
We were looking for some ways to develop financial support that go beyond 1-1 meetings or hosting large scale events.
​
Vivien was super helpful with explicit ideas and recommendations, a professional approach, and take-home action to increase our marketing and visibility.
She was also fun and creative to work with
DAVID
Founder Shark Stewards
USA
Vivien provided me with perspectives that no one else has and allowed me to visualise new ideas for content and potential business strategy.
Vivien is passionate about what she does, and as a result, speaking with her was really enjoyable as well as insightful.
I’ve been thinking about a number of different aspects of my content and brand that I can work on since speaking with Vivien, and it’s time to start implementing!
OLI B
Productivity Coach
U.K
Messaging Map and Copy Done for You
I work with B2B Specialty companies who want captivating, targeted messages that resonate with your core customers
(I aim to reply within 2 working days)
(Each Project is Priced on the value and ROI of the finished product with a day rate and estimated completion time)
Here's how I get to what you get
Discuss what's working and what's not
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Identify points of friction and find gaps and opportunities
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Read hundreds of pages of internal and external docs, audit your website and blogs, brand guides, and social media to learn as much as possible about who you say you are, and try to decipher your complex product
Analyse what your customers are saying
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Add a million sticky tabs that highlight your customer's problems, challenges, motivations, and desired outcomes
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​Interviews with your sales and customer-forward execs to understand any customer objections
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Low-key stalk your competition on their social media and corporate communication to find the gap in their communication
Create several swipe files to get clear on your brand voice
Debate the pros and cons of every possible messaging concept
Define the problems you solve.
Turn all your features into customer benefits and use that to write the POV.
Write a thousand (exaggerated number for effect) possible messaging concepts and drafts.....Drink lots of coffee.... find the best one.
Make the messaging strategy the inspiration for your communication pillars
Draft a narrative arc
Write a brand story and copy examples around the frameworks
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Turn it into a Walkthrough Guide with Prompts to help you understand each concept
Work is done.
Present Messaging Map, Communication Narrative Arcs and Copy to you.
You love it.
Your Customers, Employees, and your CEO rave about the new direction.
Soak in the positive vibes.
Check my blood pressure.
