A Word Nerd who..... Reads the last paragraph of a book to see if it's worth committing to... Comes from a background in PR, Direct Marketing, and Copywriting working with Tech, Startups ups and Non-Profits... smiles every time an SME says, “That’s exactly what we mean....” Spends 20 minutes thinking of a “better” word, only to go back to the original one.... Collects Old Tech Ads just for fun... Claps when someone uses white space.... Screenshots great copy and now lives among 600 mysterious files named “IMG_8472.... Fixes B2B messaging problems....​​​
— and I help B2B brands say what they mean.
Have you ever tried to explain what you do…
…only to watch someone’s eyes glaze over halfway through?
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Back in 2020, I started working as a copywriter for tech startups with brilliant products.
They were struggling to gain traction and losing deals to lesser brands.
They’d tried everything: rebrands, price cuts, even gimmicky marketing campaigns.
And yet, the results didn’t improve.
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Most companies think they have a copy problem — when the real issue is their messaging.​​
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Coming from a B2C background, I realised writing for B2B is a different game.
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It’s not about persuading one person.
It’s about helping groups make decisions together.
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But most messaging frameworks aren’t built for this reality.
They’re designed for B2C: tidy funnels, linear journeys, single buyers, and fast clicks.
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But B2B doesn’t work that way.
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We process information differently in committees; messages collapse, information dilutes, and those important decisions stall.​
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I now train teams to write for multi-audiences — not personas, job titles, or hypothetical buying journeys.
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Messaging that survives the journey — from first contact, through approvals, meetings, and “Can you send us more details?"​​​
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If your Message has a lot of places to go. It needs someone who understands what happens in those places.
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You’re in the right place.
I’m glad you found your way here.
My brother Kevin taught me how to moonwalk, play blackjack, and win at marbles.
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He also taught me to own my story.
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On my first day at uni, he knocked on every door in my dorm... and then hid, leaving me to awkwardly introduce myself to every housemate.
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Yes, it was embarrassing...
But the lesson stuck: you see if you don’t define your story, someone else will.
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RECENT MEDIA
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Inspire your Listeners with a refreshing take on B2B.
Need a podcast guest to talk all things messaging, and communication psychology?
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I explore how ideas travel (and often die) inside organisations — and what to do about it. Helping communicators craft content that connects across departments, decisions, and distractions.
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